SG

Social House

Social comes from socius (friend) and socialis (allied). These meanings form the foundation of my approach. Building connection, community, and human-centered social ecosystems.

Austin, Texas
About Sydney

Strategy-led.
Human-first.

I'm a social media strategist with five years of experience across brand, agency, and startup environments, from national government campaigns to independent small businesses ready to grow.

I started SG Social House for the businesses I love most — the ones that are genuinely part of people's lives. The local coffee shop you can't stop talking about. The boutique that feels like a friend. Community will always be in, and the most impactful brands are the ones that feel like one. I want to help build that.

I'm as hands-on or hands-off as you want. I'm here to make social easier to understand and more effective in the long run.

5 years experience Austin-based Small business focused
More about me
How I work

Strategy first.
Always.

From strategy and planning to content and community, I create thoughtful, human-centered social that sparks real conversation. Content people share, save, and come back to.

I'm as hands-on or hands-off as you want. Whether you need someone to take the wheel completely or just sharpen what your team is already doing, I'm here to make social easier to understand and more effective in the long run.

View services
01
Audit and understand
We start by understanding where you are, who your audience is, and what is working before touching a single thing.
02
Strategy and plan
Every package is built around a content strategy tailored to your brand voice, your goals, and the community you want to build.
03
Create and engage
Consistent, intentional content that builds real connection, plus community management that feels genuinely human.
04
Measure and grow
Monthly recaps and quarterly strategy reviews keep us sharp, accountable, and always moving forward.
Experience

Brands I've
worked with.

Five years across social media management, strategy, and PR for brands ranging from national government campaigns to independent startups, wellness brands, and CPG.

Government · Military Service
Social Media Content Creation, Management and Strategy
U.S. Air Force Reserve
National social media campaign management at GSD&M, one of Austin's most respected agencies. Strategy, content, and community across multiple platforms.
View case study
Tech · Social Ticketing
Growth & Social Media Strategy
Bounce
Social media strategy and growth marketing for a social ticketing startup. Built the brand's U.S. presence from the ground up.
View case study
Spec Work · Freelance
Content & Social Strategy
Call It a Crush
Spec work, passion projects, and honest takes on what I'd do for brands I love. Strategy doesn't wait for a contract.
See the work
Additional experience
Ways2Well Rao's Homemade 7-Eleven Curio Wellness Bloom Bio Science Planit Ad Agency Success Rice Nature Made
01
Social Media Management
Full-service management across Instagram, TikTok, Facebook, X (Twitter), Threads, and LinkedIn for brands at every stage.
02
Content Strategy
Brand voice, content pillars, calendar planning, copywriting, and trend research built around real goals.
03
PR and Communications
Social PR strategy and execution for CPG and consumer brands looking to grow share of voice.
04
Email Marketing
Strategy, content planning, copywriting, and campaign management for brands building their email presence.
Packages

Find your
package.

Every package includes an onboarding call, a monthly content calendar, and captions written in your brand voice. You bring the assets. I bring the strategy.

Entry
Deeply Rooted
Starting at
$400/mo
For businesses planting their flag on social. Simple, consistent, community-first.
Most Popular
In Bloom
Starting at
$950/mo
For established local businesses ready to build real momentum and community.
Premium
Cult Favorite
Starting at
$1,800/mo
For brands ready to become a local institution. Full strategy, full presence.
See full packages

Let's give them
something to talk about.

Book a free 20-minute introduction consultation. No pitch, no pressure. Just an honest conversation about what your brand needs and whether we are the right fit.

Let's Chat

Free 20-minute consultation · No commitment · Austin and beyond